best practices

speed pitching

Lessons Learned from Speed Pitching

Posted on by

Earlier this month, the hosted a speed-pitching program with three Boston-based reporters and bloggers: Alex Weaver, managing editor of BostInno, Tom O’Keefe of Boston Tweet, and Cameron Bruns, founder and editor of Boston Green Blog and Just Us Gals. Here are their top dos and don’ts on pitching stemming from the speed pitching session: Do[…]

Negative Comments – When is No Response the Best Response?

Posted on by

As a general rule of thumb, most PR and marketing pros recommend always responding to comments, even if they’re more critical than constructive, in order to get ahead of the issue, address any concerns, exercise your expertise and show engagement. But, is it ever okay to not respond to negative comments on an article or[…]