PubClub Event Recap: The Evolving Relationship of Blogging & Brands

Last night, I had the privilege of attending “The Evolving Relationship of Brands and Bloggers,” a panel put on by the Publicity Club of New England. The event took place in downtown Boston at the office of 360 Public Relations. There were around forty attendees from PR firms, content marketing agencies and tech companies. The[…]

Reaching New Audiences via Co-Branding

By Caitlin Chalke, Publicity Club of New England We all know that it’s getting harder and harder to reach consumers and raise awareness for your brand with so many things changing and launching these days. So, what’s a successful way for your brand to reach a new audience? Co-branding, also known as brand partnership, is[…]