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What do the PR professionals of today need to know in order to succeed? What skills are mandatory that aren’t taught in colleges’ and universities’ communications programs? What roles do measurement, analytics, and data play in the careers of PR pros to come?
At this year’s PRWeek conference, “Good Business, Better Business” in New York, panels and speakers focused on corporate social responsibility, how it affects the consumer public, but most interestingly, how it affects corporate culture. In two of the panel discussions, presenters discussed millennial response to CSR in the workplace, and the impact CSR programs have[…]
As a general rule of thumb, most PR and marketing pros recommend always responding to comments, even if they’re more critical than constructive, in order to get ahead of the issue, address any concerns, exercise your expertise and show engagement. But, is it ever okay to not respond to negative comments on an article or[…]
October 9th – Think Pink social at Beantown Pub with guest speaker Anne Morris, CEO of Susan G. Komen Massachusetts Click here to register: https://pubclubsocial.eventbrite.com October is Breast Cancer Awareness Month and the Publicity Club of New England has joined forces with Susan G. Komen Massachusetts to help spread the word! On Thursday, October 9th,[…]