The US has over 15 million college students between the ages 18 and 24. They are a tech-savvy group, living with information at their fingertips, and don’t want to feel like they are being “marketed” to. As college marketing professionals are always trying to find new ways to reach out to students and stay connected,[…]
I want to start off by saying that this is a very personal subject for me. I lost my partner Randy to ALS earlier this year. He bravely fought the disease for nine years, he was 42 years old. Also, this summer my dear high-school friend Stephanie died after fighting breast cancer for many years. […]
My family recently purchased a new car. The car needed to fit a toddler, several surfboards and a lot of gear. We passed on minivans and SUVs. We dismissed Toyota vehicles after learning of its 1.3 million car recall (sudden acceleration issues) and we did not look at General Motors. The automaker cut costs that led[…]
There are three days left until the first submission deadline for the annual Bell Ringer Awards (March 14, 2014) that recognizes the “best–in-show” for public relations activities in New England. You might be just thinking about entering or finishing your submission. I have been in both places. My desire to submit, countered by the limited[…]