HIGHLIGHTS FROM AN EVENING WITH PR MEASUREMENT PIONEER KATIE DELAHAYE PAINE
It’s January. New year. New campaigns. Do you know what your client’s goals are? Not just the high-level business metrics; the tangible, measurable goals that your communications program is working toward. How about their benchmarks? Those from which you can derive whether you did more – or more for less. Measurement guru Katie Delahaye Paine[…]
