It’s January. New year. New campaigns. Do you know what your client’s goals are? Not just the high-level business metrics; the tangible, measurable goals that your communications program is working toward. How about their benchmarks? Those from which you can derive whether you did more – or more for less. Measurement guru Katie Delahaye Paine[…]

“Get to Know Your Board Members” Series: Ashley Waters, VP Marketing and PR

Where do you work and what is your title? PAN Communications, Senior Account Executive  Twitter handle @Ashley2h2o What is your PR background? Previously, I worked as an Account Executive at Racepoint Global. My client accounts at Racepoint included DataXu, Catalina, Marketwired, RallyPoint, and Linkable Networks. I was an Account Executive at Regan Communications Group prior to[…]

2015 Year in Review

As we round out 2015, I’d like to take a moment and thank all of our program sponsors, panelists and board members who made this past year a huge success for the Pub Club. We’re honored to be part of Greater Boston’s thriving public relations and communications community. We have some great events in the[…]

Five questions with… Jonathan Yohannan, Director of Public Relations at Panera

An expert in corporate social responsibility strategy and communications, Jonathan specializes in turning business issues and commitments into brand opportunities. He keeps Panera abreast of emerging issues, engages with stakeholders and communicates the company’s commitments to its various audiences. Prior to Panera, he worked with with clients such as eBay, General Mills, Inc., Johnson &[…]

Five questions with… Reed Bundy, Director of Corporate Social Responsibility at Constant Contact

One of our area’s experts in Corporate Social Responsibility, Reed runs Constant Contact’s philanthropy, sustainability, and community engagement programming, enabling the company and its key stakeholders to more effectively support nonprofits, social enterprises, and small businesses. Reed served as a panelist for the Publicity Club’s recent Masters’ Institute event covering Corporate Social Responsibility. Designed for senior-level corporate[…]

Five questions with… Andy Ravens, VP, Director of Public Relations and Social Media for Eastern Bank

  Eastern Bank has been recognized as a leader in Corporate Social Responsibility for its advocacy on behalf of a number of social justice causes, and Andy leads the communication of those efforts while setting strategic direction for the bank’s public relations, social media and corporate communications. Andy served as a panelist for the Publicity Club’s recent[…]

Strengthen your career through flexibility

As a professor and 20-year practitioner of public relations, I have observed (and taught) countless training sessions and lessons. These usually focus on the functions required to do the job each day – writing, media relations, research, crisis communications or social media strategy. Yes, these are essential foundation elements of our career and we can’t[…]

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Top 6 PR Lessons Learned from Fox’s Primetime Drama Empire

If you’re like me you’re still buzzing about the season finale of Fox’s monster new drama “Empire” and mourning that you’ll have to wait months for season two to start so you can get more nuggets of wisdom from the show’s ferocious lioness Cookie (Taraji P. Henson). Cookie is an expert at commanding a room and[…]