Where do you work and what is your title? Account Director at 360 Public Relations What is your Twitter handle? @John_LeRoy Briefly summarize your background. I have worked in PR for my entire career, starting here at 360PR more than 8 years ago. The client work I have touched in that time spans many different[…]
It’s January. New year. New campaigns. Do you know what your client’s goals are? Not just the high-level business metrics; the tangible, measurable goals that your communications program is working toward. How about their benchmarks? Those from which you can derive whether you did more – or more for less. Measurement guru Katie Delahaye Paine[…]
As we near the end of January, it seems that everyone is getting settled into a 2016 routine. A new year always brings new trends, and the vast world of social media is not immune to this shift. From industry rookies to veteran PR and digital marketing professionals, we all must be aware of these[…]
Where do you work and what is your title? PAN Communications, Senior Account Executive Twitter handle @Ashley2h2o What is your PR background? Previously, I worked as an Account Executive at Racepoint Global. My client accounts at Racepoint included DataXu, Catalina, Marketwired, RallyPoint, and Linkable Networks. I was an Account Executive at Regan Communications Group prior to[…]
As we round out 2015, I’d like to take a moment and thank all of our program sponsors, panelists and board members who made this past year a huge success for the Pub Club. We’re honored to be part of Greater Boston’s thriving public relations and communications community. We have some great events in the[…]
An expert in corporate social responsibility strategy and communications, Jonathan specializes in turning business issues and commitments into brand opportunities. He keeps Panera abreast of emerging issues, engages with stakeholders and communicates the company’s commitments to its various audiences. Prior to Panera, he worked with with clients such as eBay, General Mills, Inc., Johnson &[…]
One of our area’s experts in Corporate Social Responsibility, Reed runs Constant Contact’s philanthropy, sustainability, and community engagement programming, enabling the company and its key stakeholders to more effectively support nonprofits, social enterprises, and small businesses. Reed served as a panelist for the Publicity Club’s recent Masters’ Institute event covering Corporate Social Responsibility. Designed for senior-level corporate[…]
Eastern Bank has been recognized as a leader in Corporate Social Responsibility for its advocacy on behalf of a number of social justice causes, and Andy leads the communication of those efforts while setting strategic direction for the bank’s public relations, social media and corporate communications. Andy served as a panelist for the Publicity Club’s recent[…]
As a professor and 20-year practitioner of public relations, I have observed (and taught) countless training sessions and lessons. These usually focus on the functions required to do the job each day – writing, media relations, research, crisis communications or social media strategy. Yes, these are essential foundation elements of our career and we can’t[…]
I made a big change this past January: I left PR to become a patient advocate. I knew I was entering an entirely new world, one that would be vastly different from the comfort of tech PR where I spent the [nearly] past 10 years of my working life. But what I didn’t realize is[…]
If you’re like me you’re still buzzing about the season finale of Fox’s monster new drama “Empire” and mourning that you’ll have to wait months for season two to start so you can get more nuggets of wisdom from the show’s ferocious lioness Cookie (Taraji P. Henson). Cookie is an expert at commanding a room and[…]
In the PR world, we often discuss the value and importance of creativity. We look for it across our teams, seek it out in meetings and demand more creative approaches to our day-to-day activities. Can you think of a great way to tell this story? What’s an angle we haven’t thought of yet? What’s something[…]