Breaking Barcelona: Why Measuring PR Shouldn’t Include Sales

By Christopher Penn, Guest Blogger Last week, I posted a bit about my thoughts around measuring the ROI of PR by estimating the value of the audience PR creates. In case you missed it, the short summary of how to estimate the ROI of PR works like this: At the bottom of every funnel is[…]

Countdown is On. What We Can Learn, Laugh and Love about Bell Ringer Night

By Katelyn Campbell, Publicity Club of New England With only a few more days left (4 days!) to the Publicity Club of New England’s 46th Annual Bell Ringer Awards, the enthusiasm for the Bells never ceases to amaze me. Our president Maryanne Keeney touched on the history in her post earlier this week and it’s[…]

Maya Angelou Helped Us Enjoy Great Content

I know what you’re thinking. Here comes another Maya Angelou tribute article. And even worse, one that comes a week late. This might be both, but while many have eloquently summarized her life and achievements as a poet, I’d like to take a moment to focus on her legacy as a communicator, and as a[…]

Managing Your Intern’s Expectations for a Successful Summer

Now that summer is on our doorstep, many PR agencies, large and small, are ready to welcome their summer interns into their mixes in just a couple of week.  Ah the anticipation of fresh faces coming with fresh ideas, expectations, and energy – ready to learn and get to work! Starting off on the right[…]

Three Tips for a Successful Summer Internship

With summer on the horizon, do you have an internship lined up? Whether you’re graduating or finishing up another year of school, here are three tips that’ll help you make the most out of the internship, no matter what the industry. 1. Get Involved. Internships are a great way to learn about a particular industry[…]

A Shift of Scenery with Office Move in Boston

Managing an office relocation is a lofty challenge. It is nearly a full year invested to scout locations, negotiate terms and select vendors for absolutely everything, not to mention navigating the unusual permits, rules, unions and quirks of our beloved city of Boston. Over the past year or two, many of our local PR firms[…]

crossfit

The Power of Cross-Training in PR

By Megan Kessler, Publicity Club of New England If you’ve ever cross-trained to prepare for an athletic competition, then you know three things are true: Cross-training is uncomfortable – you’re using muscles that you may have never used before or that have atrophied over the years. Cross-training takes commitment – the results aren’t immediate. You[…]

Are Clichés in PR Writing Ever OK?

By James Young, Guest Blogger Anyone with extensive academic or professional writing experience has been warned about the hazards of using clichés. In the world of tech PR, we’ve explained why jargon and mumbo jumbo in particular are more common than they should be. The cliché is a distant cousin. One journalism professor of mine thought so little of[…]

bellringer webinar

Your Time to Shine: Bell Ringer Tips and Myths

There are three days left until the first submission deadline for the annual Bell Ringer Awards (March 14, 2014) that recognizes the “best–in-show” for public relations activities in New England. You might be just thinking about entering or finishing your submission. I have been in both places. My desire to submit, countered by the limited[…]

Four Questions Students Ask About PR Life After College

By Alex Parks, Guest Blogger Spring semester only means one thing for college seniors: time to find a job! I remember the feeling all too well, and had a vivid reminder of what it was like being four months away from graduating without a clear next step when I visited my alma mater, Brandeis University,[…]