“Get to Know Your Board Members” Series: Ashley Waters, VP Marketing and PR

Where do you work and what is your title? PAN Communications, Senior Account Executive  Twitter handle @Ashley2h2o What is your PR background? Previously, I worked as an Account Executive at Racepoint Global. My client accounts at Racepoint included DataXu, Catalina, Marketwired, RallyPoint, and Linkable Networks. I was an Account Executive at Regan Communications Group prior to[…]

2015 Year in Review

As we round out 2015, I’d like to take a moment and thank all of our program sponsors, panelists and board members who made this past year a huge success for the Pub Club. We’re honored to be part of Greater Boston’s thriving public relations and communications community. We have some great events in the[…]

speed pitching

Lessons Learned from Speed Pitching

Earlier this month, the hosted a speed-pitching program with three Boston-based reporters and bloggers: Alex Weaver, managing editor of BostInno, Tom O’Keefe of Boston Tweet, and Cameron Bruns, founder and editor of Boston Green Blog and Just Us Gals. Here are their top dos and don’ts on pitching stemming from the speed pitching session: Do[…]

Five questions with… Jonathan Yohannan, Director of Public Relations at Panera

An expert in corporate social responsibility strategy and communications, Jonathan specializes in turning business issues and commitments into brand opportunities. He keeps Panera abreast of emerging issues, engages with stakeholders and communicates the company’s commitments to its various audiences. Prior to Panera, he worked with with clients such as eBay, General Mills, Inc., Johnson &[…]

Five questions with… Reed Bundy, Director of Corporate Social Responsibility at Constant Contact

One of our area’s experts in Corporate Social Responsibility, Reed runs Constant Contact’s philanthropy, sustainability, and community engagement programming, enabling the company and its key stakeholders to more effectively support nonprofits, social enterprises, and small businesses. Reed served as a panelist for the Publicity Club’s recent Masters’ Institute event covering Corporate Social Responsibility. Designed for senior-level corporate[…]

Five questions with… Andy Ravens, VP, Director of Public Relations and Social Media for Eastern Bank

  Eastern Bank has been recognized as a leader in Corporate Social Responsibility for its advocacy on behalf of a number of social justice causes, and Andy leads the communication of those efforts while setting strategic direction for the bank’s public relations, social media and corporate communications. Andy served as a panelist for the Publicity Club’s recent[…]

super ad blog

Top 6 PR Lessons Learned from Fox’s Primetime Drama Empire

If you’re like me you’re still buzzing about the season finale of Fox’s monster new drama “Empire” and mourning that you’ll have to wait months for season two to start so you can get more nuggets of wisdom from the show’s ferocious lioness Cookie (Taraji P. Henson). Cookie is an expert at commanding a room and[…]

Working for You! New Writing Workshop and Membership Renewal Update

Hello! We hope that you are enjoying the lazy days of summer, finding time off to recharge for an active fall. Since you last saw us at the Bell Ringer Awards, the Publicity Club of New England has been busy gearing up for our new programming season and wrapping up a big success from 2014![…]

Breaking Barcelona: Why Measuring PR Shouldn’t Include Sales

By Christopher Penn, Guest Blogger Last week, I posted a bit about my thoughts around measuring the ROI of PR by estimating the value of the audience PR creates. In case you missed it, the short summary of how to estimate the ROI of PR works like this: At the bottom of every funnel is[…]

Countdown is On. What We Can Learn, Laugh and Love about Bell Ringer Night

By Katelyn Campbell, Publicity Club of New England With only a few more days left (4 days!) to the Publicity Club of New England’s 46th Annual Bell Ringer Awards, the enthusiasm for the Bells never ceases to amaze me. Our president Maryanne Keeney touched on the history in her post earlier this week and it’s[…]

Celebrate PR History in the Making

Preparation is in the home stretch for the Publicity Club of New England’s 46th Annual Bell Ringer Awards that salute the ‘best of the best’ communicators from across the region. It is a night of making history, and recognizing those that make change. This year, the Club received the most submissions ever by the most[…]